Advertising

The Daily Tar Heel at a Glance - 117th Year of Publication

* Print and on-line editions provide the most comprehensive source available about UNC-Chapel Hill news and events, sports and features, and local business advertisers.

* Published Monday through Friday according to the University class schedule and weekly in the summer totaling 164 publishing days.

* 18,000 copies distributed daily for a total estimated readership of 38,000* for each print issue.

* 201 distribution locations on campus and off campus covering Chapel Hill, Carrboro, Durham and Chatham County.

* Print and on-line readership penetrates more than 90 percent* of the campus community.

* Greatest penetrations of the 18 to 24 year-old demographic* of any media buying alternative.

* 68 percent of students and 77 percent of UNC employee readers look specifically at DTH display ads* when looking for a bargain and best buy before shopping and to plan their entertainment outings.

*From DTH market research survey conducted in April 2006 by Frederick Polls of Arlington, Va. For methodology and results tailored to your marketing needs, contact the advertising department.